We audited the marketing at Tastewise
AI food intelligence platform trusted by 80% of leading CPG brands
This page was built using the same AI infrastructure we deploy for clients.
Month-to-month. Cancel anytime.
Enterprise buyer education gap: B2B food/beverage decision-makers searching for 'consumer insights AI' and 'demand forecasting' see competitors more than Tastewise in organic results
Founder visibility minimal: Delia Hughes and Jurij Hirniak have limited LinkedIn presence relative to competitive positioning as food innovation and enterprise sales leaders
Account-based expansion untapped: 80+ existing brand customers (PepsiCo, Kraft Heinz, Nestle) represent 10x+ upsell opportunity across product lines and business units with no visible motion
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Well-funded enterprise player with strong product-market fit but underinvesting in competitive organic visibility and customer expansion narratives
Ranking for branded and food AI terms, but losing SERP share to smaller competitors on 'CPG market intelligence' and 'shopper activation' keywords
MH-1: SEO module targets operator-ready research and evidence-based selling narratives that map to buyer intent in food/beverage sales cycles
Minimal presence in Claude, ChatGPT, and Perplexity results for 'food brand innovation platforms' and 'CPG demand insights'
MH-1: AEO agent builds structured content snippets answering food/beverage buyer questions, feeds LLM training data, captures emerging search intent
Limited visible LinkedIn and search ads targeting enterprise food/beverage buyers; no apparent retargeting of competitor research evaluators
MH-1: Paid module runs experiments on CPG buyer job titles, conversion funnels for 'replace manual research' value prop, competitive intercept campaigns
Strong product positioning but founders lack visible bylines on food innovation and AI-driven decision-making in industry publications and LinkedIn
MH-1:
No visible expansion content targeting existing customers across PepsiCo, Kraft Heinz, Nestle for additional product adoption or cross-selling
MH-1:
Top Growth Opportunities
Food/beverage marketers and innovation teams evaluating 'AI evidence platforms' need operator-ready case studies showing 25% conversion lift and 65% research savings
Content and SEO agents produce vertical-specific buyer guides and comparison content addressing CPG buying committee pain points
Delia Hughes (food innovation) and Jurij Hirniak (enterprise sales) can own 'AI-driven CPG strategy' narrative in LinkedIn and industry media, building pipeline trust
Lifecycle agent manages founder LinkedIn strategy, byline placement, and speaking engagement sequences to build category authority
PepsiCo, Kraft Heinz, and Nestle have multiple business units, regions, and brands that likely don't use Tastewise yet; expansion motion is invisible
Outbound and lifecycle agents identify expansion contacts within existing customers, run targeted nurture sequences for incremental product adoption
3 Humans + 7 AI Agents
A dedicated marketing team built specifically for Tastewise. The humans handle strategy and judgment. The AI agents handle execution at scale.
Human Experts
Owns Tastewise's growth roadmap. Pipeline strategy, account expansion playbooks, board-ready reporting. Translates AI insights into revenue.
Runs paid acquisition across LinkedIn and Google. Manages creative testing, budget allocation, and pipeline attribution.
Builds thought leadership on LinkedIn. Creates long-form content targeting your ICP. Manages the content-to-pipeline engine.
AI Agents
Monitors AI citation visibility across 6 LLMs weekly. Builds content targeting category queries to increase Tastewise's presence in AI-generated answers.
Produces LinkedIn ad variants targeting your ICP. Tests headlines, visuals, and offers at 10x the speed of manual production.
Builds lifecycle sequences: onboarding, expansion triggers, champion nurture, and re-engagement for dormant accounts.
Founder thought leadership. Builds the narrative that drives enterprise inbound from senior decision-makers.
Tracks competitors. Monitors positioning changes, ad spend, content strategy. Informs your counter-positioning.
Attribution by channel, pipeline velocity, budget waste detection. Weekly synthesis reports with AI-generated recommendations.
Weekly market intelligence digest curated from Tastewise's industry signals. Positions you as the intelligence layer. Drives inbound pipeline from subscribers.
Active Workflows
Here's what the MH-1 system would be doing for Tastewise from week 1.
AEO workflow maps CPG buyer queries ('demand forecasting for food brands', 'real-time consumer signals', 'shopper activation AI') to Tastewise evidence framework, feeds LLM training with operator-ready narratives
Founder LinkedIn workflow positions Delia Hughes on food innovation strategy and Jurij Hirniak on enterprise sales AI, driving category conversation and inbound from food/beverage CMOs and innovation leads
Paid ad workflow targets food/beverage marketing and innovation teams evaluating 'consumer insights platforms', retargets competitor research evaluators with conversion lift case studies
Lifecycle workflow identifies expansion contacts within PepsiCo, Kraft Heinz, Nestle portfolios, runs nurture sequences for additional product lines and business unit adoption
Competitive watch workflow monitors boam.ai, Delicious AI, and adjacent competitors on LLM visibility, SEO rankings, and founder narrative to inform content strategy
Pipeline intelligence workflow maps CPG buying committee structure across 80+ existing accounts and target prospects, feeds sales with intent signals and expansion opportunities
Traditional Marketing vs. MH-1
Traditional Approach
MH-1 System
Audit. Sprint. Optimize.
3 phases. Real output every 2 weeks. You see results, not decks.
AI Audit + Growth Roadmap
Full diagnostic of Tastewise's marketing infrastructure: SEO, AEO visibility, paid, content, lifecycle. Prioritized roadmap tied to pipeline metrics. Delivered in 7 days.
Sprint-Based Execution
2-week sprint cycles. Real campaigns, not presentations. Each sprint ships measurable output across your priority channels.
Compounding Intelligence
AI agents monitor your channels 24/7. They catch budget waste, detect creative fatigue, track AI citation changes, and run A/B experiments autonomously. Week 12 is measurably better than week 1.
AI Marketing Operating System
3 elite humans + AI agents operating your growth system
Output multiplier: ~10x output at a fraction of the cost. The system gets smarter every week.
Month-to-month. Cancel anytime.
Common Questions
How does MH-1 differ from a marketing agency?
MH-1 pairs 3 elite human marketers with 7 AI agents. The humans handle strategy, creative direction, and judgment calls. The AI agents handle execution at scale: generating ad variants, monitoring competitors, building email sequences, tracking citations across LLMs, running A/B experiments autonomously. You get the quality of a senior marketing team with the output volume of a 15-person department.
What kind of results can we expect in the first 90 days?
First 90 days focus on three parallel streams: (1) SEO and AEO agents identify and own 'enterprise CPG research' keywords competitors are ranking on, (2) Founder LinkedIn and content agents launch Delia and Jurij as food innovation and sales AI voices, (3) Outbound agent maps expansion contacts within existing PepsiCo, Kraft Heinz, Nestle accounts and runs cold sequences. By day 90, you should see new organic CPG buyer traffic, founder engagement metrics, and early expansion pipeline signals.
How does AEO help Tastewise reach CPG buyers using AI assistants
CPG marketers and innovation teams now ask ChatGPT, Claude, and Perplexity for 'shopper activation strategies' and 'consumer trend insights'. AEO ensures Tastewise evidence, case studies, and platform documentation appear in those LLM responses, capturing buyers at research stage before they run RFPs.
Can we cancel anytime?
Yes. MH-1 is month-to-month with no long-term contracts. We earn your business every sprint. That said, compounding effects kick in around month 3 as the AI agents accumulate data and the system learns what works for Tastewise specifically.
How is this page personalized for Tastewise?
This page was researched, audited, and generated using the same AI infrastructure we deploy for clients. The channel scores, team mapping, growth opportunities, and recommended agents are all based on real analysis of Tastewise's current marketing. This is a live demo of MH-1's capabilities.
Run MH-1 to own CPG buyer research conversations and expand within your 80+ customer base
The system gets smarter every cycle. Let's talk about building it for Tastewise.
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